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2021 Customer Experience Imperatives Webinar Series: How to Make Data Transformation Your Foundation for CX Transformation

Original Presentation Date

Feb 18, 2021

Key Takeaways

In this webinar, we will discuss:

  • The first-party data revolution
  • Data fabric – what technologies to use and how they will be used
  • Adaptiveness through the cloud, artificial intelligence, and machine learning
  • Operationalizing data and identity to enable the customer experience

Detailed Overview

The events of 2020 caused changes in consumer digital behaviors and needs to accelerate by as much as five years. Were you ready to give your customers the experiences they needed, whenever, and wherever they needed you?

At the heart of customer experience transformation lies data transformation – mastering rapidly changing approaches to the acquisition, management, and mining of valuable data that informs customer experiences – in real time and in a privacy-safe manner.

Note: This webinar was hosted by eMarketer..

This is Part 1 of a three part webinar series. Register for Parts 2 & 3.


Matthew Mobley

Chief Technology Officer

Erin Hutchinson

Global Chief Marketing & Communications Officer

Gaelyn Almeida

Sr. Director, Technology Strategy

Leah van Zelm

VP Analytics & Targeting, Integrated Media & Digital