In this webinar, we will discuss:
- The first-party data revolution
- Data fabric – what technologies to use and how they will be used
- Adaptiveness through the cloud, artificial intelligence, and machine learning
- Operationalizing data and identity to enable the customer experience
The events of 2020 caused changes in consumer digital behaviors and needs to accelerate by as much as five years. Were you ready to give your customers the experiences they needed, whenever, and wherever they needed you?
At the heart of customer experience transformation lies data transformation – mastering rapidly changing approaches to the acquisition, management, and mining of valuable data that informs customer experiences – in real time and in a privacy-safe manner.
Note: This webinar was hosted by eMarketer..
This is Part 1 of a three part webinar series. Register for Parts 2 & 3.
Chief Technology Officer
Global Chief Marketing & Communications Officer
Sr. Director, Technology Strategy
Leah van Zelm
VP Analytics & Targeting, Integrated Media & Digital