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The 2021 Blueprint For Impactful Loyalty

Original Presentation Date

Mar 31, 2021

Key Takeaways

Detailed Overview

The loyalty marketing landscape is quickly-evolving, and consumer demands are progressing even faster. Merkle’s 2021 Loyalty Barometer Report delves into consumer expectations of rewards and loyalty initiatives to help you stay ahead of the curve and reinforces the notion that every interaction with your brand is a loyalty touchpoint. This webinar will discuss the findings of Merkle's 2021 Loyalty Barometer Report and touch on topics like what motivates consumers to act and feel truly appreciated, how making an emotional connection is easier than it seems, and the most preferred loyalty program mechanics and value propositions.

This year’s report is compiled from a survey of 1,500 consumers between the ages of 18 and 65. The reported data and insights give a clearer picture of what consumers want most out of loyalty programs in the continuing midst of the pandemic. This report also offers insights that relate directly to holistic brand loyalty - not just loyalty programs. Discover how the practice of loyalty enablement has evolved since last year and how to balance personalization and retention efforts in a data-privacy focused marketplace. 

In this webinar, our experts will walk through key highlights, dig into trends you should keep an eye on, and answer audience questions about the report findings.


Michela Baxter

Sr. Director, Strategy & Insights, Merkle Promotion & Loyalty Solutions

Craig Heiter

Senior Manager, Strategy & Insights, Merkle Promotion & Loyalty Solutions