In just 18 months, the marketing world will be severely disrupted when Google no longer supports third-party cookies. One of the key ways for marketers to weather the storm will be to prioritize first-party data and establish their own identity resolution capability.
Marketers understand the repercussions this disruption brings, but how will you own identity and when should you start? What types of challenges will you face along the way? And if you don’t have an identity resolution solution in place, what will your future look like in 18 months?
We are hosting a roundtable session taking place on October 6 to discuss the journey to identity resolution.
Interested? Complete the form to request your invite.