In B2B marketing, now more than ever, we know how critical it is to engage high-value accounts and identify new opportunities. Marketers who adopt an account-first approach are more agile and budget-efficient by focusing on aligning sales and marketing, targeting high-quality audiences, and tracking ROI.
Interested in meeting with our speaker to discuss your B2B strategy? Request time here.
ABM is Alive and Well
This session will deep dive into Account-Based Marketing (ABM) on LinkedIn and beyond its digital-first environment. The panelists will discuss:
- Why ABM makes sense for every B2B marketing strategy
- Insights into the future of ABM
- Success stories from marketers like you
- Actionable tips for your ABM programs
VP, Media, Merkle