Taking Control of Personal Information About You, Including Do Not Sell My Info
We have provided this form to offer you a simple means to express your choice regarding use of your personal information in our data products.
We are a global marketing agency and operate separate data products in the UK and the US. This form is intended for US consumers. If you are in the UK, and wish to exercise your rights within our UK data products, please click here.
We recommend you read our US Product Privacy Notice to understand the types of personal information we process and for what purposes.
This helps support marketing programs and allows our clients to communicate with the people most interested in their products and services
Merkle also obtains data from other companies who have direct contact with you, and we may also get information from other third-parties who collect your data. The collection of this data allows Merkle to help our clients promote relevant products and services to existing and potential customers.
In other words, we help businesses promote products and services among people interested in their offerings and we indirectly help consumers by limiting the marketing that would not be relevant to them.
You can make the following requests with respect to your personal information. Depending on where you live and what you are asking us to do, we may or may not be obligated comply with your request, and/or the time required to complete a request may vary:
- Right to Know – You can request that we disclose to you the categories of personal information we collected about you, the categories of sources from which we collected the personal information, the categories of personal information we sold or disclosed, our business or commercial purpose for collecting and selling the personal information, the categories of third parties with whom we shared the personal information, over the past 12 months
- Right to Access – You can request that we provide you with a copy of the specific pieces of personal information we collected about you over the past 12 months.
- Right of Deletion – You can request that we delete your personal information that we maintain about you, subject to certain exceptions.
- Do Not Sell My Info – You can request that we not sell your personal information by completing the form below. For purposes of these rights, “sell” means the sale of your personal information to an outside party for monetary or other valuable consideration, subject to certain exceptions set forth in applicable law. Any opt-out of cookie-based tracking for advertising purposes is specific to the device, website, and browser you are using, and is deleted whenever you clear your browser’s cache. If you clear your browser’s cache you will need to resubmit your request.
If you request that we not sell your personal information, we will stop including include your personal information in future data products we give to our clients. We will keep enough information about you so that if we receive new data about you in the future we will be able to recognize that you have already asked us to opt out of the sale of your personal information and we will be able to suppress your information.
We will continue to check data we receive against the list of people who have opted out of the sale of their personal information, but if you change your residential address or change your name we may not be able to recognize you again. You should let us know so that we can update our sale opt out list.
In contrast, if you request that we delete your personal information, we will delete the personal information we have (subject to certain exceptions allowed by law) at that point in time. A deletion request only applies to personal information we have about you when we are fulfilling your request, but it does not apply to personal information we may collect or receive after we process your request. We receive personal information from various sources regularly in the course of our business. So if we receive new personal information about you after we have already honoured a deletion request, that new personal information will not be deleted unless you submit a new deletion request. Note that if we delete your personal information, our ability to continue to screen data we receive in the future in order to exclude data about you is limited.
Your choices do NOT affect marketing that is not based on your personal information. For example, you may still receive advertising based on the content and predicted audience of the website you are browsing. This is known as “contextual advertising” and will not stop in response to your requests.
You can also choose to opt-out or register an industry wide scheme such as DMA Choice.
If you need to contact us about any other legal right, please contact our Data Protection Officer at [email protected] or through the contact information in our Privacy Notice.
Ready to take action?
The information provided on this form will be used for the purpose of addressing your request about your personal information in Merkle’s US data products.
You will receive a confirmation email on submission and your request will be validated by our Privacy Team. We may require more information including any variations of your name (i.e. nick names, former names, married name, common spellings or misspellings) and address or require verification of your identity in line with the nature of your request, and as reasonably expected or as required under applicable law.
Merkle may also require you to submit a written attestation as to your true identity, before granting access to the specific pieces of personal information. This may include asking you to return a signed declaration or to provide additional information.
Merkle may require additional proof if an authorized agent submits any requests on behalf of a consumer.
By submitting this form, your data will be processed as specified in our Privacy Notice.
We need some basic information below to start removing your data.