Control Your Personal Information

Merkle is a global marketing agency that helps advertisers and brands reach people and strengthen customer loyalty and engagement. As part of our services, Merkle may combine customer data that our clients already have with information from other sources.  

This helps support marketing programs and allows our clients to communicate with the people most interested in their products and services

Merkle collects certain personal information from you if you visit our websites or our online content and through online tracking technologies, as described in our Website Privacy Policy and Product Privacy Policies.

Merkle also obtains data from other companies who have direct contact with you, and we may also get information from other third-parties who collect your data. The collection of this data allows Merkle to help our clients promote relevant products and services to existing and potential customers.

In other words, we help businesses promote products and services among people interested in their offerings and we indirectly help consumers by limiting the marketing that would not be relevant to them.

You can make the following requests with respect to your personal information. Depending on where you live and what you are asking us to do, we may or may not be obligated comply with your request, and/or the time required to complete a request may vary:

• Right to Know – You can request that we disclose to you the categories of personal information we collected about you, the categories of sources from which we collected the personal information, the categories of personal information we sold or disclosed, our business or commercial purpose for collecting and selling the personal information, the categories of third parties with whom we shared the personal information, over the past 12 months
• Right to Access – You can request that we provide you with a copy of the specific pieces of personal information we collected about you over the past 12 months.
• Right of Deletion – You can request that we delete your personal information that we maintain about you, subject to certain exceptions.
• Do Not Sell My Info – You can request that we not sell your personal information by completing the form below. For purposes of these rights, “sell” means the sale of your personal information to an outside party for monetary or other valuable consideration, subject to certain exceptions set forth in applicable law. Any opt-out of cookie-based tracking for advertising purposes is specific to the device, website, and browser you are using, and is deleted whenever you clear your browser’s cache. If you clear your browser’s cache you will need to resubmit your request.

If you  request that we not sell your personal information, we will stop including include your personal information in future data products we give to our clients. We will keep enough information about you so that if we receive new data about you in the future we will be able to recognize that you have already asked us to opt out of the sale of your personal information and we will be able to suppress your information.

We will continue to check data we receive against the list of people who have opted out of the sale of their personal information, but if you change your residential address or change your name we may not be able to recognize you again. You should let us know so that we can update our sale opt out list.  

In contrast, if you request that we delete your personal information, we will delete the personal information we have (subject to certain exceptions allowed by law) at that point in time. A deletion request only applies to personal information we have about you when we are fulfilling your request, but it does not apply to personal information we may collect or receive after we process your request. We receive personal information from various sources regularly in the course of our business. So if we receive new personal information about you after we have already honoured a deletion request, that new personal information will not be deleted unless you submit a new deletion request.  Note that if we delete your personal information, our ability to continue to screen data we receive in the future in order to exclude data about you is limited.

By submitting your information in the form below, you can request that we disclose to you the categories of personal information we collected about you, the categories of sources from which we collected the personal information, the categories of personal information we sold or disclosed, our business or commercial purpose for collecting and selling the personal information, the categories of third parties with whom we shared the personal information

By submitting your information in the form below, you can request the specific pieces of personal information we collected about you over the past 12 months.

If you request an opt-out of the sale of your personal information, we will stop including your information in the data products we give to our. If you request a deletion of your personal information, subject to certain exceptions allowed by law, we will delete your personal information from our records. However, if we lawfully receive your personal information after fulfilling your deletion request, that new information may be included in future data products unless/until you submit a new deletion request. However, if one of our clients separately has your personal  information and they provide it to us, along with specific instructions on how we are to use it on their behalf, you may still receive their advertising. (We do not add our clients’ data to our own data products unless allowed to by our clients) 

Your choices do NOT affect marketing that is not based on your personal information. For example, you may still receive advertising based on the content and predicted audience of the website you are browsing. This is known as “contextual advertising” and will not stop in response to your requests.  

You can also choose to opt-out or register an industry wide scheme such as DMA Choice.

We will act on your request promptly and in accordance with applicable law, but please be aware that it may take some time to be fully effective as some campaigns may have been built prior to receiving your instruction.

If you were known by another name or lived at another address, we may not be able to locate all information which relates to you if you do not include it in the form below. Please provide as much information as possible so that we can try to identify all records which relate to you.  We may keep certain personal information in accordance with our legal obligations and rights, such as keeping sufficient information about you to recognize that you have made a personal information request and to keep a record of that request.

You can also review the US product privacy notice which explains how we process personal information in our data products. This will help you understand how we process your personal information and the impact of your decision.