Blog

Marketing is a very interesting field where we face numerous challenges in the market while trying to build solutions to overcome these challenges. Just like COVID-19, mobile app marketing did not have its vaccine ready.

In part one and part two of the Digital Transformation series, we talked about the Head and Heart of digital transformation.

In part one of the Digital Transformation series, we talked about the 'Head', which is the vision.

In the first part of the digital transformation series, we aim to bridge the widening gap between digital transformation ambition and execution thereby making this jargon-heavy world a bit more real and tangible.

Marketers often get excited about the latest MarTech in the market and regard technologies such as Customer Data Platforms (CDPs), CRMs, marketing automation, and other platforms necessary to enable data-driven digital marketing.

Everyone knows that data is worth more than gold, especially in the digital age. So, basically, someone, somewhere, somehow must surely do something about that data point. However, asking Marketers what that “something” or what that data monetization strategy is will usually stump the best of them.

8 Minutes with Prantik Mazumdar on dentsu Singapore's CXM Service Line.

What are the keys to success using third-party data? Let's look at some examples within the financial services sector.