7 Ways To Rekindle Mobile App Engagement For Your Brand
Marketing is a very interesting field where we face numerous challenges in the market while trying to build solutions to overcome these challenges. Just like COVID-19, mobile app marketing did not have its vaccine ready.
Digital Transformation Part 3: Making the Plan a Reality
In part one and part two of the Digital Transformation series, we talked about the Head and Heart of digital transformation.
Digital Transformation Part 2: Change Is Hard. How Can We Address Transformation Fatigue?
In part one of the Digital Transformation series, we talked about the 'Head', which is the vision.
Digital Transformation Part 1: What Are We Transforming Into? – Defining The North Star Of Digital Transformation
In the first part of the digital transformation series, we aim to bridge the widening gap between digital transformation ambition and execution thereby making this jargon-heavy world a bit more real and tangible.
Invest in what's right for your organisation
Marketers often get excited about the latest MarTech in the market and regard technologies such as Customer Data Platforms (CDPs), CRMs, marketing automation, and other platforms necessary to enable data-driven digital marketing.
Unlocking Personalized Customer Experience with Data
Everyone knows that data is worth more than gold, especially in the digital age. So, basically, someone, somewhere, somehow must surely do something about that data point. However, asking Marketers what that “something” or what that data monetization strategy is will usually stump the best of them.
Dentsu Singapore's CXM Service Line: What Can We Offer You?
8 Minutes with Prantik Mazumdar on dentsu Singapore's CXM Service Line.
Third-Party Data strategies for Success in Financial Services
What are the keys to success using third-party data? Let's look at some examples within the financial services sector.