For ten weeks, I worked as a Merkle Search Engine Optimization (SEO) intern in my hometown of Bend, Oregon. I sought practical training in SEO, because exposure to this field is hard to come by in college. In just a few months, I went from a rudimentary understanding of how search engines work, to having completed an SEO audit for a local business.
While reviewing natural search performance for several clients in May, an interesting and concerning trend became apparent – organic search traffic is trending downward. This shift coincided with the release of an update to the Google app for Android devices, which may be increasing the amount of "dark search" traffic.