Blog - Promotions & Customer Loyalty Solutions

With brands vying for marketing dollars, consumers are now spoilt for choices. Take a consumer who wants to join a gym for instance. With multiple gyms available, the user will have a number of unanswered questions: Does the gym have any offers for newcomers? What kind of services do they offer?

Most of us never saw it coming. But as in the case of most doomed relationships, the end was inevitable.Google announced that they are making third-party cookies “obsolete” in 2023. This means that marketers have to make adjustments in a digital marketing world that will be very different.

Consumers are most comfortable with brands that utilize their purchase history to enhance loyalty experiences, such as receiving personalized offers based on their individual purchases. Consumers expect personalization from brands.

Merkle’s Loyalty Accelerator for AEP aims to help deliver the experiences customers are looking for with a standardized data schema focused on real-time awareness and a comprehensive view of the customer.

As consumer behaviors have shifted, expectations for loyalty programs remain the same. Learn about the main motivators for loyalty program participation from our 2021 Loyalty Barometer Report.

This year’s Loyalty Barometer Report showed steady trends in consumer thoughts on rewards and benefits. Dive into the four key insights surfaced from the data.

What are moments in customer loyalty and how do they spark emotion and help create momentum for organizations?

Consumer loyalty is evolving faster than ever. To keep up with the changing trends, discover what our latest barometer report reveals about rewards programs and promotions.