Blog - All Performance Media

While this year's holiday shopping predictions seem positive, there are some headwinds that many retailers need to consider.

CPGs have more choices than ever about where to spend their dollars to support e-commerce. Understanding where to best put that next dollar can be confusing, at best.

There are three major areas for marketers to keep an eye on as the election quickly approaches: the platforms that ads are appearing on, monitoring brand ad spend, and ensuring brand safety.

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.

Identifier for Advertisers (IDFA) is a unique, random, and resettable device identifier (IDs) assigned to a user’s iOS device. Learn about the changes coming and what marketers need to know.

With Prime Day 2020 in the rearview mirror and the holiday shopping season officially in full swing, here are the insights you need to know.

Merkle's Erin Spice discusses the four key impacting factors to keep in mind for the rest of 2020 and beyond.

As part of Advertising Week, Google announced several search product updates rolling out over the next several months. Learn more about Tailored Insights and Performance Max campaigns.