Blog - All Performance Media

In January, Merkle appointed Liz Rutgersson to the position of Chief Media Officer of Merkle Americas. We asked Liz a few questions to learn what she is focusing on in the new year.

Merkle is happy to announce the release of our Digital Marketing Report covering Q4 2020. Learn about the high-level findings from this quarter's new edition.

Needless to say, 2020 was a year like no other. Some advertisers were feeling the effects of reduced brick-and-mortar activity, while others rode the wave of increased eCommerce adoption.

The pandemic has held a magnifying glass up to the US healthcare industry that highlights both the heroism of frontline workers as well as the flaws within an industry that, at times, delivers poor customer experiences.

For the third time in four years, MediaPost crowned Merkle the Search Agency of the Year!

Now that free listings on Google's shopping tab have been live for 7+ months, we pulled some data to check in on what Merkle clients are seeing and share potential considerations heading into 2021.

How will 2021's economic recovery impact new channels trends in the new year?

Now that the dust has settled, we dive into five notable trends that our retail clients and teams observed from a search perspective during the critical Cyber Five period.