Blog - All Performance Media

How do advertisers ensure the most successful creative combinations are shown at each impression to gear up for their holiday strategy?

Amazon’s Prime Day came early this year, in June rather than July, causing consumers and retailers to shuffle.

Prime Day is one of the most important events of the year for Amazon advertisers. If you are not yet thinking about how to prepare for Prime Day, now is the time!

There are some paid search practices that warrant revisiting, or exploring for the first time, as consumers become comfortable with going back into stores and public spaces.

After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.

If marketers have learned anything in the last year, it’s the need for adaptability and a healthy appetite for change. Through that lens, the looming “cookiepocalypse” presents an opportunity for much-needed evolution within a behavioral advertising ecosystem that has historically enabled many brands to operate with a relatively low level of sophistication.

As we head into Q2, advertisers must continue addressing the needs of consumers during the pandemic while preparing for the "next normal". What media trends are most important for the months ahead, and how can advertisers prepare accordingly?

The buzz and advancements in advertising on TikTok continue to increase as user consumption continues to grow, deepen, and evolve. It may not be the first platform for advertising dollars today, but its rise is something to keep a pulse on.