Blog - All Performance Media

Customer Experience (CX) has become key in today’s digital landscape and brands are putting their customers first and at the foundation of any digital transformation efforts. What is Precision Marketing?

Every single digital practice is intertwined in one way or another. If you dig a little deeper, you’re sure to find aspects of each practice that informs the other to perform better.

In my earlier blog, The Synchronicity Between Business & Data Analytics, I looked at the need for businesses to evaluate the Who, Why and What of Data Analytics to prevent them from falling into the Solow Paradox.

Google announced today that, starting June 30, 2022, responsive search ads (RSAs) will be the only Search ad type that can be created or edited in standard text ad campaigns. What should advertisers do to be ready for an RSA-focused future?

In part two of their video series, Making Your Creative Campaigns More Accountable, Emma and Colin walk through five simple steps for creating a learning agenda for your performance creative campaign.

Early in 2021 Google announced changes to match types that took full effect this July, which included a lesser-discussed expansion of broad match's signals. What has Merkle seen from this change and how can advertisers take advantage?

Our Digital Marketing Report recapping 2nd quarter performance highlighted extreme year over year trends across digital media. Although this trend was expected, it still brings with it a measurement challenge for the many advertisers that use year over year performance as an important performance benchmark. How can we gauge success when comparisons between 2020 and 2021 simply aren’t relevant?

In Q2 2021, consumers shifted their digital purchasing behavior as pandemic limitations relaxed in the US. Let's dive into the key insights from this past quarter.