We are excited to announce the release of the 3rd edition of the Merkle Digital Bowl Report for download. This report pits Super Bowl television advertisers against each other in judging which brands made the most of their investment through digital amplification in paid search, email, SEO, display advertising, and social media.
Just as the Super Bowl itself inched into the future with a move away from Roman numerals, advertisers are increasingly reaching the masses with their digital presence before, during and after the big game.
This year, the big winner was TurboTax. The highest scoring brand in display advertising as well as a top performer in SEO and social media, TurboTax successfully amplified the message of their television spot with smart optimizations, ads, and engagement.
For in depth analysis of how TurboTax and other top brands made the most of Super Bowl ad investments through digital marketing, and how some brands let a golden opportunity slip away, download the Merkle Digital Bowl Report.
