Blog - Retail & Consumer Goods

From the early stages of project scoping and stakeholder buy-in to development, deployment, and support, we take a deep dive into the process of each stage.

While it was fairly clear that pivoting to a digital-first strategy was the way to go for the 2020 holiday season, brands face a new kind of uncertainty in 2021.

Our Digital Marketing Report recapping 2nd quarter performance highlighted extreme year over year trends across digital media. Although this trend was expected, it still brings with it a measurement challenge for the many advertisers that use year over year performance as an important performance benchmark. How can we gauge success when comparisons between 2020 and 2021 simply aren’t relevant?

Here are six suggestions that can effectively help marketers optimize promotional strategies through the research, planning, and communication stages.

Merkle is happy to announce the release of our Digital Marketing Report covering Q4 2020. Learn about the high-level findings from this quarter's new edition.

While this year's holiday shopping predictions seem positive, there are some headwinds that many retailers need to consider.

CPGs have more choices than ever about where to spend their dollars to support e-commerce. Understanding where to best put that next dollar can be confusing, at best.

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.