Blog - Banking & Consumer Finance

What are the keys to success using third-party data? Let's look at some examples within the financial services sector.

CDPs provide unified customer data in an accessible and regularly updated solution, especially within highly competitive industries like financial services.

Merkle is happy to announce the release of our Digital Marketing Report covering Q4 2020. Learn about the high-level findings from this quarter's new edition.

The year 2020 for Financial Services Institutions (FSI) led to the acceleration and adoption of digital capabilities and decreased the importance of physical proximity to branches as a differentiator.

What's new in the Banking and Consumer Finance industry this month? Learn more from insights and trends to consumer sentiment and examples of innovation.

Regional banks frequently use geographic segmentations in planning media spend, but less often use geographic segmentation to determine messaging. Yet, this behavior should change during the COVID-19 pandemic.

While all three of our 2020 Marketing Imperatives have big implications for marketers in banking, achieving the first imperative requires a new mindset, approach, and vison.

Wealth management firms know first-hand the importance of client relationships to their business and often depend on those relationships to generate referrals.