Blog - B2B

What are the three B2B trends impacting content best practices and how you can move your buyer toward a purchase decision?

ABM is a marketing strategy used to identify, engage, and grow a targeted set of high-value accounts. Learn how B2B organizations should put it into play.

Learn about the key considerations that need to be taken into account when optimizing a paid search program and its keywords.

A common refrain over the past few years, “B2B marketers must embrace digital transformation,” has grown from a suggestion to a demand in the past seven months.

Remarketing campaigns are a great resource for marketers to have in their toolbox. Learn more about why we recommend these.

In times of challenge, many people instinctually think short-term. Digital B2B marketers, however, would argue that approach is a mistake, especially in a time of crisis.

It is common knowledge that cost per click (CPC) can be pretty high in B2B tech, but is it worth the price?

Did you miss Merkle's 2019 B2B Exchange? Learn some of the key messages and takeaways from this year's event.