Blog - Marketing Solutions and Strategies

But because all projects have unique differences, UX teams should tailor their research approach to fit the needs of each one. When determining an appropriate methodology, the True Intent Study shines because of its efficiency, effectiveness, and scalability.

While the coming months will bring clarity regarding the opportunities brands have to re-enter the marketplace, no one can predict the lasting impact of COVID-19. With this unforeseen adversity, brands must be opportunistic – agility is key.

Did you know that half of consumers think brands should continue to acknowledge the crisis and believe normal marketing is not appropriate while the other half feel the opposite? What’s a marketer to do in this circumstance?

Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.

Strategizing takes more than a short-term reaction- it requires planning and deciding on how to address six key marketing and business objectives.

People buy experiences, not products. Learn how to integrate marketing and CX to deliver the best experiences for your customers.

Machine learning, deep learning, and Artificial Intelligence (AI) are terms that often seem to be used interchangeably. Lets dive into the differences.

If you are a Medicare marketer, you are likely deep into Annual Open Enrollment Period (AEP) planning this month. Let’s take a look at how 2020 might change things.