Blog - Marketing Database & Data Management

Everyone knows that data is worth more than gold, especially in the digital age. So, basically, someone, somewhere, somehow must surely do something about that data point. However, asking Marketers what that “something” or what that data monetization strategy is will usually stump the best of them.

CDPs allow for the ingestion of large and small datasets to build a unified view of the customer. Bringing these datasets from different data sources is not always a turnkey solution.

An Enterprise Data Platform (EDP) is a central data repository of an organization where all consumer, marketing, and intelligence data is unified. It serves as a foundation for operational and enhanced data functions, such as marketing, analytics, etc., across the enterprise.

Adobe has moved to the cloud with its Enterprise CMS, Adobe Experience Manager. With content management systems in the cloud likely to become the standard in years to come, are you ready to make the switch? If so, why is now the time to do it?

The “Built for now” approach requires the prioritization of use cases that deliver the most business value.

The pandemic forced health organizations to scrutinize their business-as-usual engagement models and reevaluate their strategies for delivering the total customer experience.

RAL Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.

Before getting sucked into the vortex of parsing legalese, it’s helpful to strip the digital varnish off the California Consumer Privacy Act and just look at the business principles involved.