Blog - Marketing Cloud Platforms

The database has been at the center of direct marketing and marketing technology for more than 40 years. Its move to the cloud figures to maintain the basic value of the marketing database, while helping it evolve.

The Merkle Innovation Cloud allows us to demonstrate how Merkle can use data and these marketing cloud technologies to power the cross-channel customer experience in a real lab environment.

Your need for data is ever growing, and the traditional methods of data storage and processing are no longer viable. What do you do?

So what is a marketing cloud platform and why are companies investing millions in them? Get an explanation in this short video.

A CMS migration to Adobe Experience Manager (previously named Adobe CQ) is a large undertaking for any organization. With key team members, extensive budgets and an entire enterprise of websites, landing pages, content assets and more on the line, planning and execution of the migration must be flawless.