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Blog - Marketing Cloud Platforms

Latest Posts

The 8-Step Approach to Cloud Strategy

Looking for a cloud roadmap for success? We will outline eight steps that marketers need to know.
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Instrumenting the AWS Cloud Migration Deployment

One of the main reasons why AWS cloud migration deployments fail is hidden deep in the underbelly of the business world - the “legacy” application.
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What a Cloud-Based Data Solution Means for Data Scientists, Marketers, and IT

Cloud computing has gained popularity due to the lower upfront capital investment, flexible cost and support models, scaling on demand, and the increasing number of platforms and services in the cloud. Here, we will share lessons and implications for data scientists, marketers, and IT looking to leverage a cloud-based data solution.

Is Google Cloud Right For You?

It’s the number-one goal of any company: creating experiences across channels to maximize the acquisition of new and the retention of existing customers. To do so, marketers must take a step back and look at the entire ecosystem that is part of the experience; make sure technologies are in place, communicate with each other, and then execute the experience.