Blog - Marketing Cloud Platforms

What could possibly be worse than when after months of painful preparation, integration and realignment of 173 legacy systems & process, you find that usage is at an all-time low?

“Nothing ever becomes real until it is experienced.” – John Keats

Everyone knows that data is worth more than gold, especially in the digital age. So, basically, someone, somewhere, somehow must surely do something about that data point. However, asking Marketers what that “something” or what that data monetization strategy is will usually stump the best of them.

Cloud has turned technology from a barrier into the enabler that should be included in the customer experience for healthcare organizations.

Too often, the cloud is seen as a technology play. But, in fact, it is a critical component in delivering customer experiences that help wealth managers and insurers win in a dynamic marketplace.

The “Built for now” approach requires the prioritization of use cases that deliver the most business value.

Adobe has moved to the cloud with its enterprise content management system, Adobe Experience Manager. Here's what users need to know.

At the end of cloud planning, you start to dive into the first pilot project that will launch your cloud initiative. Let's use the CDP as an example that shows how to address that first project.