Blog - Email Marketing & Digital Messaging

A preference center is defined as a vehicle by which a customer or subscriber dictates the content, format, frequency, and other interests for marketing communications.

As I think about our latest consumer survey of 2,000 shoppers, a few important findings stand out to me: more than 82% of respondents prefer email as the communication method with retailers, 58% of buyers under age 50 want personalized text offers, and fewer than 20% of consumers cite loyalty programs as the “main differentiator” between competitors. As a marketer, this data provides some critical insights into how your customers want to communicate with you.

Every day there is a plethora of information released regarding the latest marketing challenges, newest marketing technologies, the importance of content marketing and digital marketing optimization, and much more.