Lauren Lee | Published on: Jul 16, 2018
Over a four-part blog post series, I’ll explore each of these best practices to help pharma marketers revolutionize their current strategies to achieve marketing excellence. This first post focuses on the traditional approach to email, as many pharma marketers would like to move away from traditional email development.
Catherine Mackin Loechner | Published on: Apr 26, 2018
In our rapidly evolving digital marketing ecosystem, email has remained a staple among marketers. It is widely used as an effective non-personal channel for both consumers and HCPs. But if you're wondering if you're sending too much, you're not alone.
Kent Groves, PhD, Bret Baker | Published on: Jan 09, 2018
It is critical to move away from an ad hoc approach incorporating email into your campaign strategy, and to take a more analytic approach to the frequency, content, cadence, and targeting of your overall email communication.
Divya Sinha | Published on: May 20, 2016
There are multiple ways to acquire email IDs but the ‘pop-up window on the landing page’ has proven more effective for acquiring new email IDs. Going that route requires sensitivity given users' negative associations with pop-ups.
Matthew A. Regan | Published on: Aug 10, 2015
Merkle has a wide array of performance marketing strategies and tactics at its disposal to drive response. Often these techniques use cutting-edge digital technologies or modeling techniques, and sometimes both. But just as often, we find that low-tech approaches can generate response magic too.
Jennifer Capistran | Published on: Jul 29, 2015
Email isn't dead, but getting optimal value of the channel requires relying on one or several methods to measure correctly. Here is a Princess Bride-themed look at what marketers can do to get ROUS’s — rodents of unusual size returns of unusual sizes.
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