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Blog - Data Visualization & Business Intelligence

Latest Posts

The Three-Fold Path To Donning The Data Hat

Data is the key to delivering personalized experiences and there has been a concerted effort to fervently collect first-party data in the cookie-less world.
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Finding the Nuggets of Customer Insights Through Visual Exploration

While data from site analytics, digital media, search, CRM, third party, etc. is readily available and able to be integrated, the fundamental question of how you put the data to work becomes the million-dollar question.
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Why You Need Data Visualization to Understand the Customer Journey

Due to the complex nature of how customers purchase products in today’s digital world (in-store, real-time price comparisons, buying online), customer journey analyses are more complex than traditional marketing analyses. To evaluate a customer journey, it’s important to choose visualization techniques that can showcase customer behavior and track movement over time.