Blog - All Data Solutions

Data is the key to delivering personalized experiences and there has been a concerted effort to fervently collect first-party data in the cookie-less world.

Opinion – We are at risk of falling into the Solow Paradox.

What does the concept of being a “data-driven organization” really mean? A data-driven organization identifies the insights it needs data to inform, effectively manages that data and empowers its team to use the data.

Marketing is a very interesting field where we face numerous challenges in the market while trying to build solutions to overcome these challenges. Just like COVID-19, mobile app marketing did not have its vaccine ready.

Everyone knows that data is worth more than gold, especially in the digital age. So, basically, someone, somewhere, somehow must surely do something about that data point. However, asking Marketers what that “something” or what that data monetization strategy is will usually stump the best of them.

What are the keys to success using third-party data? Let's look at some examples within the financial services sector.

Leveraging augmented or enriched first-party data creates more customized messaging and leads to more long-term customers.

We are proud to announce an expansion of our premiere partnership with ActionIQ, a leading enterprise customer data platform (CDP).