What does the concept of being a “data-driven organization” really mean? A data-driven organization identifies the insights it needs data to inform, effectively manages that data and empowers its team to use the data.
Marketing is a very interesting field where we face numerous challenges in the market while trying to build solutions to overcome these challenges. Just like COVID-19, mobile app marketing did not have its vaccine ready.
Shaun Au Yong | Published on: May 12, 2022
Everyone knows that data is worth more than gold, especially in the digital age. So, basically, someone, somewhere, somehow must surely do something about that data point. However, asking Marketers what that “something” or what that data monetization strategy is will usually stump the best of them.
We're glad you're here. Based on where you appear to be visiting from, there might be an even more
relevant part of the Merkle website for you. Check out all of
our location and language options now,
or close this window to keep browsing.