Blog - All Analytics

Data is the key to delivering personalized experiences and there has been a concerted effort to fervently collect first-party data in the cookie-less world.

Opinion – We are at risk of falling into the Solow Paradox.

Marketing is a very interesting field where we face numerous challenges in the market while trying to build solutions to overcome these challenges. Just like COVID-19, mobile app marketing did not have its vaccine ready.

The current tried and true approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll out of regulations and the deprecation of third-party cookies.

How can the travel industry use customer journey analytics as it recovers from COVID-19?

The crumbling of the cookie raises the question of not only how to identify customers but also how to measure their interactions.

How can machine learning help e-commerce marketers create high-quality and engaging product content at scale, increase revenue and conversions, and improve customer experiences?

In the absence of face-to-face meetings, how do most physicians prefer to be contacted? Learn more about how to rethink communication with HCPs.