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Blog - Amazon and eRetail

Latest Posts

Key Takeaways from Prime Day 2021

Amazon’s Prime Day came early this year, in June rather than July, causing consumers and retailers to shuffle.

Now is the Time to Prep for Amazon Prime Day 2021

Prime Day is one of the most important events of the year for Amazon advertisers. If you are not yet thinking about how to prepare for Prime Day, now is the time!

The Key Trends in Digital Marketing in Q1 2021

After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.

The Value of Relationships Between Retailers and Non-Endemic Advertisers

In recent years, we’ve seen a rise in retail media networks (RMNs) that allow the retailer’s vendors and suppliers to reach their customers in a commerce moment. However, there is additional opportunity for RMNs to partner with non-endemic (NE) advertisers, which can result in significant gains for both parties.

Merkle Q3 2020 Digital Marketing Report Released

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.

It’s a Wrap – Amazon Prime Day 2020 Recap

With Prime Day 2020 in the rearview mirror and the holiday shopping season officially in full swing, here are the insights you need to know.