Blog - Amazon and eRetail

In Q2 2021, consumers shifted their digital purchasing behavior as pandemic limitations relaxed in the US. Let's dive into the key insights from this past quarter.

Amazon’s Prime Day came early this year, in June rather than July, causing consumers and retailers to shuffle.

Prime Day is one of the most important events of the year for Amazon advertisers. If you are not yet thinking about how to prepare for Prime Day, now is the time!

After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.

In recent years, we’ve seen a rise in retail media networks (RMNs) that allow the retailer’s vendors and suppliers to reach their customers in a commerce moment. However, there is additional opportunity for RMNs to partner with non-endemic (NE) advertisers, which can result in significant gains for both parties.

Merkle is happy to announce the release of our Digital Marketing Report covering Q4 2020. Learn about the high-level findings from this quarter's new edition.

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.

With Prime Day 2020 in the rearview mirror and the holiday shopping season officially in full swing, here are the insights you need to know.