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I had a chance to catch up with one of the brightest and funniest individuals you can meet, Zimm Zimmermann of Merkle. I can guarantee that you’ll walk away from a conversation with Zimm smiling. He is one of the foremost thought leaders on personalization and orchestration and a sought-after resource in our organization for his years of expertise.

Over the last few years I’ve had a chance to work closely with Elaine Noonan on Merkle’s Women in Leadership and in our partnership with the ANA’s #SeeHer initiative. She is honest and insightful, both great for those new to the workplace and for those with experience.

I found the process of interviewing inspiring, and it provided far more benefit than I expected. Here is what I learned from Alex Tenaglio, an analytics manager at Merkle.

I had a chance to sit down with Alex Yoder from his home office in Boulder. His insights as a CEO at Webtrends and Trueffect were interesting, enlightening, and inspiring, but his view on business books and how to use creativity to solve business problems as an executive were eye opening. This interview barely scratches the surface of his background, but hopefully provides some insight from one of the leading analytics thought leaders in the industry.

I recently had the opportunity to join Nick Drake of T-Mobile, Soles4Souls, and Merkle in driving a campaign to collect money to purchase shoes for those in need. There are three things I learned about turning an idea into reality and wanted to share those experiences. But, before I jump in, I thought it would be fun to share the back story of how a campaign like this got started.

Dear Summer Intern,

At this year's Performance Marketing Executive Summit in Barcelona, we asked attendees and presenters what the most exciting thing in marketing today is. Here were there responses.

We live not only in a socially connected world, but also in a professionally connected one. With the frequency of global acquisitions and increases in remote working models, the likelihood that employees will need to work with a global team has increased dramatically. Working within a global team has tremendous challenges like time zones, cultures, and work habits, —but adapting effectively to a global work environment is essential in today’s business world.