Blog - About Us

To celebrate MLK Jr. National Day of Service, Merkle Americas Diversity and Inclusion Council launched an initiative for employees to engage, learn, and support the spirit of civil rights through community service.

As a summer full of exciting events and campaigns winds down, I’m reflecting on many amazing moments over the past couple of months, one of which was the Cannes Lions Festival of Creativity in June.

Big10sBasement, the winners of the Merkle Bracket-lytcs Challenge, used a model very similar to the “Four Factors of Basketball” developed by Dean Oliver for the NBA game, however, they appropriately fitted it for the college game to finish atop our leaderboard.

See how contestant teams are doing in Merkle's Bracket-lytics Challenge at the end of round four.

Student teams with models who weighted offensive efficiency very highly are doing well.

Last year, I used many of the analytical tools and skills I developed while working with clients at Merkle, and I combined them with my personal passion for basketball, to build a prediction model for the men's college basketball tournament. Now, if you're an analytics-oriented college student, it can be your turn.

Here are four keys to maximizing your role as a valued digital messaging partner.

Coleen Kuehn has been listed as Ad Age’s Women to Watch — having served as the president of Media.com; executive director at MediaCom; executive vice president at Havas; president of client leadership at MediaVest, and now leading Merkle’s media solutions as chief media officer. Her experience with brands such as Coca-Cola, American Express, Walmart, Yahoo!, NBCUniversal, Exxon Mobil, and Volvo barely scratch the surface of her expertise across industries.