CASE STUDY: Implementing Net Zero Now for dentsu ANZ
Reducing dentsu ANZ's carbon footprint by 34% with Net Zero Now.
Dentsu globally has some ambitious net zero targets for 2025. The dentsu ANZ team saw this as an opportunity to spearhead this ambition, using our size and agility to establish a sustainability practice, trialing solutions and processes that can be scaled to the wider group as a force for good.
SOLUTION:
Merkle implemented Salesforce Net Zero Cloud for dentsu ANZ, considering allthe consumption data for the business’ day-to-day operations. This data that was used to determine the carbon footprint for the business and was regularly updated as it became available over the year.
OUTCOME:
Reports from Net Zero Cloud immediately highlighted that there was high energy consumption at one of our offices, so the dentsu sustainability team sought more detailed data from the energy retailer. Dentsu analysts were able to pinpoint that a significant amount of the energy consumption was outside of office of hours and compared this against other offices to determine the normal distribution of what energy consumption should be.
These insights allowed for controls and targets to be put in place for the building to reduce energy usage. It is early days, but already the building has seen an average reduction of 34% of energy use outside of office hours.
Having Net Zero Cloud implemented has allowed dentsu ANZ to regularly review its carbon footprint across the various data sources, and proactively implement initiatives with the aim of reducing our carbon footprint.
