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Taking the next step in building CX excellence in New Zealand: Davanti rebrands to Merkle Aotearoa

October 4, 2022
Auckland, NZ
merkle hero


Davanti is proud to announce the next step in their history as they officially join Merkle as of October 4th 2022. Davanti has an extensive history in Aotearoa New Zealanders of helping businesses stay ahead through connected experiences that deliver simple client-facing solutions. Their cloud computing expertise has seen them grow into New Zealand’s #1 Salesforce reseller, which gives strength to their other CX and data practises that, in merging with Merkle, creates one of the most innovative and comprehensive customer experience practices in New Zealand.

This brand change is part of a broad strategy from dentsu Aotearoa to simplify their three core capabilities into go to market brands that represent their function. The business will maintain the same structure and practices as it has under Davanti while tapping into the global expertise of Merkle, under the leadership of in market CEO, John Bessey.

“This is a huge step for us and one we have been very excited about for a while. Merkle has great capability globally and we can’t wait to see how our people leverage that for our clients. We’ve already built out significant capability to leverage the global team and deliver total experience transformation. Under the Merkle brand we have clarity on the broader outcomes we can drive for our clients, and for their customers and communities,” says John Bessey, CEO Merkle Aotearoa.

“Merkle has such incredible global standing and represents dentsu’s Customer Experience capability globally, so we are excited to be able to take this step forward together,” writes Rob Harvey, CEO dentsu Aotearoa.

“This is a simple brand change for us as we integrate with the globally recognised brand, and we look forward to the growth we can achieve under this new brand and John’s leadership,” adds Harvey.

“This move carries with it the great culture of Davanti. As we grow into our Merkle future, we are excited for what the future holds,” says Bessey.

The brand launches at an opportune moment as Merkle solidifies its position with key hires across Data, Cloud Service Implementation and Experience.

For more information on the rebrand head to www.merkle.com/nz or alternatively for all media enquiries, email [email protected]

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 29 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

Media Inquiries

Part of dentsu International, dentsu Aotearoa is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through the capabilities of Dentsu Creative, Dentsu Media, and Merkle Aotearoa a Merkle Company, each with deep specialisms.

Read more about dentsu Aotearoa below.


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