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GOOD DATA DONE WELL: A MERKLE AOTEAROA SERIES

 

INTRODUCING GOOD DATA DONE WELL, A MERKLE AOTEAROA SERIES.

We all know that good data, done well, is the secret sauce for all-around organisational success.  

Our organisations are data. Data flows through – and has the potential to connect and help us make sense of – all things.  

Used well, and for good, data brings us instant insights that keep us on our toes and let us move faster, giving us greater ability to side-step, flex, bounce or stay the course, depending on our ‘view’. It gives us real-time contextual understanding that helps us to get closer and be more useful to our customers.  

When unified, centralised and connected as one, good data helps us light up our organisations, banishing the darkness of uncertainty and assumption, removing the ‘partitions’ between the ‘rooms’ and illuminating our organisational nooks and crannies. And having a good data strategy enables you to leverage this light from the data you have. Good data lets us see better – and when we can see better, we can do better.  

It gives us the space and the fuel for inspiration so we can join old dots in valuable new ways. It energises us to Fe-breeze musty upholstery and breathe life into our airy, modern, reinvigorated organisational ‘home’. 

But while knowing that Good Data, Done Well is a great place to start, simply knowing this doesn’t give us the ingredients for the secret sauce. So, then, the key to the elusive Good Data, Done Well recipe lies in the answers to these invaluable questions:  

How do we get good data? And, once we’ve got it, how do we then use that good data well? 

Therein lies the real challenge – and the real opportunity.  

These are the two questions our Data Transformation Leadership team, Leighton Gosnell and Alexander Waleczek, will explore and answer in our Good Data, Done Well series. 


Published across the coming months, in these articles, Leighton and Alex will share their insights on what organisations need to do to tackle the challenges they face in their quest to become truly data-driven and contemporary in their approach to doing data.

Each instalment will offer practical, actionable advice for leaders, decision-makers and the generally data-curious on the how (or the ingredients) of doing good data well and will outline the many successes and benefits that will abound when you get the recipe right (like greater operational efficiency, improved customer experience, finding new business opportunities and making better predictions about the future… to name just a few). 

Chapter 1: Why you need to get your organisation’s data foundations right – and how to get your ‘house’ in order

Today we start the series by looking at what we need to do and the principles we need to follow, to get our data foundations right – and, of course, why this matters.  

 

Read now

Chapter 2: Coming Soon

Watch this space...

BROUGHT TO YOU BY OUR MERKLE DATA TRANSFORMATION LEADERSHIP TEAM

Meet Merkle Data Lead, Leighton Gosnell and Analytics Lead Alexander Waleczek. With over thirty years of industry experience between them, Leighton and Alex lead the data practises at Merkle Aotearoa. In their careers they have leveraged technology and data to enhance business performance for some of New Zealand's most prominent organisations. Leighton has helped a number of financial services businesses to adopt cutting-edge technology, and Alexanders' thorough experience in analytics and design best practise make them the perfect team to help get your data strategy just right.

Head of Data, Merkle Aotearoa
Analytics Practise Lead, Merkle Aotearoa

Part of dentsu International, dentsu Aotearoa is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through the capabilities of Dentsu Creative, Dentsu Media, and Merkle Aotearoa a Merkle Company, each with deep specialisms.

Read more about dentsu Aotearoa below.

 

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