In recent years, Retail Media has emerged as a new and exciting field in digital advertising, presenting a promising avenue for brands to expand their reach and drive sales.

In today's digital world, collecting data is an important aspect of marketing. Advertisers use this data to gain better insight into their customers and optimize their marketing strategies.

It’s non-negotiable – B2B brands must evolve their brand experiences, at speed and at scale, to stay relevant to increasing buyer needs and expectations.

A brief summary of the Merkle Mornings session and next moves to unleash AI for your business. You will get a chance to learn from some of the brightest minds in the AI industry. Download the paper here!

As our beloved social media landscape is constantly evolving, people like you and me, working with social on a daily basis, might struggle to keep up with all the media plans, client calls, end reports and the endless stream of emails.

You’ve probably come across the term “ethical AI” in different contexts and conversations. It’s an admirable concept, but what does it really mean?

Recent is het nieuwe luisteronderzoek – onderdeel van het nieuwe Nationaal Media Onderzoek (NMO) – live gegaan. Onze collega Lars heeft een artikel geschreven waarin hij de impact van dit onderzoek bekijkt, maar ook adviezen en kansen voor de toekomst bespreekt.

90 thought-transforming minutes about Artificial Intelligence.