Research shows that consumers increasingly expect consistency in customer experiences and that customers are more likely to choose organizations that make experiences personal and relevant. It increases loyalty and adds value to your business.
In this paper we explain the transition to customer-centric customer journeys and compare it to traditional campaigns from one specific channel. We highlight the key features and opportunities to achieve this.
Download the paper for the following insights:
- How to manage your target audience, customer journeys and decisions;
- Solutions to common obstacles in campaign execution;
- Case: How journeys transformed and delivered greater customer value for a leading global insurer.
Watch the webinar on demand!
Want to learn more about this topic? Watch our webinar where we discuss the barriers to a journey-based strategy, and the key capabilities and their enablers required to overcome these. Watch the on demand webinar here.
This paper is the second part of a four-part series on optimizing the total customer experience using marketing technology. In this series, we explore what leads to scalable and relevant customer experiences.
Part 1: Enabling performance email at scale
Part 3: Driving performance from dashboards
Part 4: Accelerating efficiency from customer data
