Expectations of the customer experience have never been higher. Brands have a gigantic task in delivering a customer relationship that is not only functional and service-oriented, but also personal. This is especially true when it comes to email, as customers have full inboxes where non-relevant content is quickly overlooked.
Download the paper to discover how to successfully optimize and scale your organisation's email marketing activities.
In this paper, you'll read:
- How manual business processes hinder personalization at scale;
- How to automate content, campaigns and data integration;
- How to streamline production and work processes (around approval, for example);
- How we successfully helped NS with more personal and therefore more relevant email marketing at scale.
Watch the webinar on demand!
Want to learn more about this topic? Watch our webinar where we unpack four core capabilities, and the enablers supporting them, which deliver Performance Email at scale. Watch the on demand webinar here.
This paper is the first part of a four-part series on optimizing the overall customer experience using marketing technology. In this series, we explore what leads to scalable and relevant customer experiences.
Part 2: Evolving from campaigns to customer journeys
Part 3: Driving performance from dashboards
Part 4: Accelerating efficiency from customer data
