By developing the competencies needed to deliver performance dashboards, companies can deliver significant performance improvements across the organization, while providing a foothold for stability in future growth.
In this paper, we will evaluate the importance of business intelligence reporting with the smallest possible latency (low latency) and visual analytics in demonstrating the value of your marketing activities. We will look at the barriers to developing performance dashboards and the opportunities to overcome them.
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Want to learn more about this topic? Watch our webinar where we tell you more about the power of performance dashboards and the three key components: data visualization, data engineering and the right frameworks. Watch the on demand webinar here.
This paper is part of the four-part series on optimizing the total customer experience using marketing technology. In this series, we explore what leads to scalable and relevant customer experiences.
Part 1: Enabling performance email at scale
Part 2: Evolving from campaigns to customer journeys
Part 4: Accelerating efficiency from customer data
