Event Details
This very first edition of our Merkle Mornings is about generative AI, and how you can use the many, new digital solutions to continuously improve your customer experience. Expect (honest!) insights. Look forward to inspiring cases. Meet Merkle's very own AI assistant, Genai. And enjoy croissants and coffee.
Agenda
8:30 Walk in with breakfast & coffee
9:00 Welcome
by Veronique d'Hooghe, Market Leader Merkle Nederland
9:10 Nothing bot generative AI
by Thomas Walter, Chief Practices Officer at Merkle and Pål Machulla, Executive Experience Director at Merkle
9:25 Where will it lead us from here?
a conversation with Genai, Merkle's very own AI assistant. Live demo.
9:45 Getting started with generative AI
find out how to integrate AI into your business with Merkle’s maturity model, use cases and honest learnings from AI experts.
10:15 Wrap up
10:30 Coffee & networking
When and where
Merkle Mornings #1 will take place on 13 April at Hotel Amsterdam Zuidas. Walk-in with coffee & croissants at 08:30. The actual session is from 09:00 to 10:30. After this, there will be room for coffee and networking.
Not in the Netherlands? We’ll host the same session on AI in Copenhagen (12 April), Oslo (25 April), and Stockholm (27 April). Click on your city to get more information and register.
What is Merkle Mornings?
A Merkle Morning is an executive brief about digital transformation. Think of it as 90 minutes of carefully curated thought leadership at a central venue. Sign up and show up to enjoy coffee, croissants, and an expert keynote speaker – either from outside Merkle or from within our own ranks.
Who's it for?
The inspirational sessions are targeted specifically at curious-but-busy senior-level clients, contacts, and partners.
Why AI?
Being a core feature of organisational transformation, AI is closely linked to the first of the 3 imperatives we describe in ‘Designing Tomorrow’s Experiences Today’, our annual analysis of the CX domain:
“Each piece of technology in your CX tech stack requires human input and the skills to support it. Each piece of data gathered must be stored in a central, cloud-based environment. The people who build your CX organisation and sell its vision must have the technical and marketing acumen to pull it off flawlessly, profitably, and with an ethical lens that will set your brand up for the future.”
Exploring the rapidly growing discipline takes an in-depth analysis of the dynamic relationship between people and frontier technology. At Merkle, we combine our CX expertise with generative AI to make business solutions that solve complex challenges and add value. You can download the report here.
Not able to attend live? Please send an email to [email protected] and we’ll share the recording afterwards.
