News & Press Information

dentsu announced the acquisition of consultancy Aware Services.

Merkle Response Management Group has been chosen by ChildFund International to manage the nonprofit’s direct mail donation processing and exception services.

Merkle announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

Dentsu International and Merkle announced that Everest Group positioned dentsu as a Leader in the Adobe Services PEAK Matrix ® Assessment 2022.

• Nearly half of respondents (49%) view creative as “very important” to their customer experience strategies in Q4.
• 39% of brands have measurement and budget plans that span a broader period rather than focusing on narrow timeframes such as the “Cyber Five."
• Less than half of respondents have inflation-related marketing strategies that vary across audiences and their unique inflation resilience.

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management company, today announces the appointment of Christiane Georg as Chief Operating Officer of the EMEA business.

Merkle announces four new appointments to its Americas leadership team across human resources, growth, marketing, and client leadership.

Merkle, Dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, today announced the opening of its Italian office in Milan.