Merkle Recognised as Seasoned Vendor in the Data Engineering Penetration and Maturity (PeMa) Quadrant 2023
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dentsu strengthens Customer Transformation & Technology capabilities with the acquisition of Aware Services, bolstering Merkle’s Salesforce and data practice offering
dentsu announced the acquisition of consultancy Aware Services.
ChildFund International Selects Merkle Response Management Group as Donation Processing Partner
Merkle Response Management Group has been chosen by ChildFund International to manage the nonprofit’s direct mail donation processing and exception services.
Merkle Announces Support for AWS for Advertising & Marketing Initiative
Merkle announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.
Dentsu Named a Leader in Everest Group PEAK Matrix for Adobe Services
Dentsu International and Merkle announced that Everest Group positioned dentsu as a Leader in the Adobe Services PEAK Matrix ® Assessment 2022.
Brands Are Bracing for Recession, but Only 3% Expect Media Channel Revenue to Drop Y/Y in Q4 2022, Merkle Performance Media Report Finds
- Nearly half of respondents (49%) view creative as “very important” to their customer experience strategies in Q4.
- 39% of brands have measurement and budget plans that span a broader period rather than focusing on narrow timeframes such as the “Cyber Five."
- Less than half of respondents have inflation-related marketing strategies that vary across audiences and their unique inflation resilience.
Merkle hires Christiane Georg as Chief Operating Officer, EMEA
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management company, today announces the appointment of Christiane Georg as Chief Operating Officer of the EMEA business.
Merkle Strengthens Americas Leadership With New Appointments
Merkle announces four new appointments to its Americas leadership team across human resources, growth, marketing, and client leadership.
Merkle announces the opening of its Italian office
Merkle, Dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, today announced the opening of its Italian office in Milan.