Learn whether or not the psychology of decision making for millennials is really different from others.
During this on-demand webinar, attendees will learn:
- Top reasons why millennials purchase in the consumer wearable space
- Misconceptions about millennials’ primary buying motivations
- How to resonate more effectively with millennials
Whether you believe in the opinions or not, the fact remains that there are 2 billion millennials globally with a combined spending power of $2.45 trillion, based on research by Youbrand. In order to persuasively market to this generation, we need to understand their underlying motivations and whether or not those are truly different than other groups. Using Merkle's Neuroanalytics, we studied the purchase motivations of millennials for consumer wearable technology.
Vice President, Merkle Analytics
Senior Manager, Advanced Analytic Methods & Research