Key Takeaways
Our on-demand webinar series is designed to discuss the importance of delivering personalized customer experiences and best practices for executing on this strategy. This four-part series will not only be educational, but include actionable information so that you can begin enacting your own personalized campaigns.
Detailed Overview
Our on-demand webinar series discusses the importance of delivering personalized customer experiences and best practices for executing on this strategy in the healthcare and health insurance industries. This four-part series will not only be educational, but include actionable information so that you can begin enacting your own personalized campaigns.
Webinar 1: One Step Closer to Personalization
You’ll learn:
- Why pharma is uniquely positioned to leverage personalization
- How wearables will impact the health industry
- How you can turn individual-level data into individual-level experiences
Webinar 2: Planning for Personally Relevant, Differentiated Health Experiences
You’ll learn:
- About addressable audience platforms
- How to tailor messaging to the individual
- How to drive higher conversions and eliminate wasted spending
Webinar 3: Bringing Personal Experiences to Life Through Advanced Marketing Automation
You’ll learn:
- How technology plays a role in personalization
- How to align touchpoints for an orchestrated experience
- How to automate the process for optimal efficiency
Webinar 4: Overcoming the Organizational Challenge
You’ll learn:
- Why most organizations fail at implementing personalization
- How you can align data and technology to make it work
- The four key organizational factors for success
