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The Results Are In: Data Strategies That Drive Personalization at Scale

Original Presentation Date

Oct 26, 2022

Key Takeaways

Watch this webinar to learn:

  • How their results link this disconnect to critical gaps in how brands approach and manage the customer data that empowers true CX personalization.
  • The crucial risks and impacts of this disconnect 
  • Proven steps to closing the gaps and setting a stronger foundation for your personalization programs

Detailed Overview

What’s behind the ongoing disconnect between the high marks brands give to the quality of the customer experiences they create versus the comparatively low grades awarded by consumers? Merkle surveyed more than 600 marketing and technology decision makers at major companies worldwide to find out.

*Note: this webinar will be hosted by eMarketer

Presenters

Courtney Trudeau

Vice President, Technology Strategy, Merkle

Peter Rogers

SVP, Marketing Technology, Merkle

Bryce Buckley

Senior Vice President, Citizens Bank