In this webinar, we’ll cover:
- Why you should place commerce at the center of your CX transformation
- How a flexible approach to commerce helps you weather unforeseen changes to your business
- Why you must nail the foundational aspects of your commerce before innovating
- Why every moment with your customers must be in service of commerce, even if the moment itself doesn’t involve a purchase
Brands can't undergo CX transformation without transforming commerce. Starting at the foundational level, Commerce must be integrated with the strategy, resources, and departments that support CX.
Part 3 of the 3-part webinar series: Register for the webinar here!
Head of Strategy and Product, CX & Commerce, Merkle
Head of Commerce Strategy, Merkle