Brands can't undergo CX transformation without transforming commerce. Starting at the foundational level, Commerce must be integrated with the strategy, resources, and departments that support CX.

In this webinar, we covered:

• Why you should place commerce at the center of your CX transformation
• How a flexible approach to commerce helps you weather unforeseen changes to your business
• Why you must nail the foundational aspects of your commerce before innovating
• Why every moment with your customers must be in service of commerce, even if the moment itself doesn’t involve a purchase