Let’s be blunt: marketers are under pressure to grow business without growing their budgets. Which is why the smartest CMOs are focusing their investments on first-party identity. From prospecting to commerce to loyalty and beyond, nothing unlocks marketing potential like personalization – and nothing improves personalization more than taking command of your customer data.

In this webinar you’ll learn:

• How to build your own blueprint for a strong foundation of customer data.
• How Merkle’s industry-leading approach to identity helped AARP improve the effectiveness of their CX programs.
• How Merkle accelerates identity-driven experiences for top brands with Adobe Experience Platform.