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Get More From Your Marketing in 2023: Start with Identity

Original Presentation Date

Mar 02, 2023

Key Takeaways

In this webinar you’ll learn:

  • How to build your own blueprint for a strong foundation of customer data.
  • How Merkle’s industry-leading approach to identity helped AARP improve the effectiveness of their CX programs.
  • How Merkle accelerates identity-driven experiences for top brands with Adobe Experience Platform.

Detailed Overview

Let’s be blunt: marketers are under pressure to grow business without growing their budgets. Which is why the smartest CMOs are focusing their investments on first-party identity. From prospecting to commerce to loyalty and beyond, nothing unlocks marketing potential like personalization – and nothing improves personalization more than taking command of your customer data.
 

Watch on demand now.

Presenters

Gerry Bavaro

Chief Strategy Officer, Merkury, Merkle

Stacey Walker

Senior Director, Digital Analytics, AARP

Matt Skinner

Group Manager, Product Marketing, Adobe Real-Time CDP