In this webinar you’ll learn:
- How to build your own blueprint for a strong foundation of customer data.
- How Merkle’s industry-leading approach to identity helped AARP improve the effectiveness of their CX programs.
- How Merkle accelerates identity-driven experiences for top brands with Adobe Experience Platform.
Let’s be blunt: marketers are under pressure to grow business without growing their budgets. Which is why the smartest CMOs are focusing their investments on first-party identity. From prospecting to commerce to loyalty and beyond, nothing unlocks marketing potential like personalization – and nothing improves personalization more than taking command of your customer data.
Watch on demand now.
Chief Strategy Officer, Merkury, Merkle
Senior Director, Digital Analytics, AARP
Group Manager, Product Marketing, Adobe Real-Time CDP