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Embrace Ethical AI: Eliminating the Bias Hindering Your Marketing

Mark your calendar

Oct 13, 2022
1:00 PM EST

Key Takeaways

Key takeaways from the webinar include:

  • What ethical AI is
  • Why ethical AI is important to implement now
  • Areas in your data and marketing efforts where bias may exist
  • Next steps for getting started with ethical AI, whether you’re in marketing, analytics, or elsewhere in the organization

Detailed Overview

We all want our businesses to be better, in terms of both financial outcomes and how we’re impacting society. Artificial intelligence (AI) and machine learning can certainly help drive results – but without the right oversight, they could be riddled with biases that aren’t good for business or consumers.

Enter Ethical AI, which brings transparency to AI to identify and eliminate sources of harmful bias. Understanding what’s happening in your AI-driven processes means you can market in a more consumer-friendly, equitable way – all while reaching new audiences and building more engaging content.

Register for the webinar here.

*Note: this webinar will be hosted by Adweek

 

Presenters

Shirli Zelcer

Global Head of Analytics, Merkle

Ben Royce

Business Development, Cloud AI Services, Google