We all want our businesses to be better, in terms of both financial outcomes and how we’re impacting society. Artificial intelligence (AI) and machine learning can certainly help drive results – but without the right oversight, they could be riddled with biases that aren’t good for business or consumers.

Enter Ethical AI, which brings transparency to AI to identify and eliminate sources of harmful bias. Understanding what’s happening in your AI-driven processes means you can market in a more consumer-friendly, equitable way – all while reaching new audiences and building more engaging content.

Key takeaways from the webinar include:

• What ethical AI is
• Why ethical AI is important to implement now
• Areas in your data and marketing efforts where bias may exist
• Next steps for getting started with ethical AI, whether you’re in marketing, analytics, or elsewhere in the organization