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The Consumer Mandate: Innovating for Next-Generation Experiences

Original Presentation Date

Apr 26, 2022

Key Takeaways

Detailed Overview

We’re entering into a new age where shopping is always on and everywhere; consumers want the convenience and capabilities of your best channels no matter how they engage; and how a brand conducts itself is as important as the products it provides. In fact, we found that 83% of Gen Zers feel that brands should take a stance on social issues and 43% of consumers say a negative experience around convenience will cause them to leave for another brand.

In this webinar, we will dive into the specific ways in which consumer behaviors are changing and how brands can bring their digital and physical experiences together in order to meet consumers’ rising demands. During this discussion, attendees will learn:

  • First-party research on how consumers are feeling about their relationships with brands
  • How to connect the benefits of digital channels into the in-store experience, and vice versa
  • What retail innovation technology to prioritize to meet the needs of physical-digital hybrid experiences

This webinar was hosted by eMarketer. 


John Stauffer

Managing Director, Strategy

Valerie Vacante

VP, Solutions Innovation