This webinar will discuss:
- How to navigate identity in a post-cookie world
- Creating a business strategy based on the audiences and insights that matter
- Enabling data collection objectives as a primary marketing focus
Winning in the moments that matter is all about having access to and gathering insights from, the right data. In today’s world, financial services organizations are met with a somewhat overwhelming amount of customer data, and yet only a fraction of that data is used to nurture relationships. As your team adjusts to the cookieless world, learn how you can utilize this moment to shift internal mindsets about your data and deliver transformational experiences for your customers.
EVP & GM, Insurance & Wealth Management, Merkle
Senior Director, Client Strategy, Merkle
Chief Strategy Officer, Merkury, Merkle