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The M1™ Platform

The future of audience targeting and addressable marketing has arrived

Original Presentation Date

Sep 21, 2017

Key Takeaways

M1 is Merkle and Dentsu Aegis Network's 100% people-based insights, planning, activation, and measurement platform, that capitalizes on the increasing scale of addressable media opportunities and the industry-wide desire for better accountability of media reach and performance. 

Viewers of this on-demand webinar will:

  • Gain a better understanding of the fundamental components required to shift your marketing from data-based to people-based.
  • Hear how leading retail, financial services, and media marketers are using people-based marketing to achieve tremendous results.
  • Get a demonstration of the M1 platform and see how you can easily create audiences using your CRM data and/or thousands of attributes of US consumers at the individual level and simply target addressable media across leading publishers and platforms, including premium media partners like AOL, CBS Interactive, and Pandora.

Detailed Overview

What if you could improve return on ad spend by 20%? Or, what if you could decrease targeting waste by 25%?

On average, today’s leading brands—your competitors—are seeing these transformational results by shifting from a data-based to a people-based marketing approach.

Anonymous targeting tactics, such as cookies, device IDs, panels, and proxies pose challenges and risks to marketers such as duplicated reach, fraud, and an inability to understand consumer path to conversion. Marketers must take advantage of today’s addressable marketing opportunities that are increasingly digital, CRM and consumer data-driven. This can only be achieved by understanding and reaching actual people with advertising and content that's relevant to them as individuals. Meet the M1™ platform.


Gerry Bavaro

Chief Strategy Officer, Merkury, Merkle

Nicholas Illobre

Vice President, Head of M1 Product Strategy