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Merkle B2B Taps Heather Scott to Front Growing Integrated Strategy Division

January 27, 2022
Columbia, MD

Merkle (www.merkle.com), a leading technology-enabled, data-driven customer experience management (CXM) company, announced today that its global B2B marketing organization, Merkle B2B, has named Heather Scott to the role of Chief Strategy Officer, Merkle B2B, Americas. Scott will spearhead a fast-growing integrated strategy team as Merkle B2B looks to enhance its industry-leading B2B offerings across all company services lines.

“The demand for integrated B2B strategy capability has continued to grow as clients are looking for more strategic guidance with their omnichannel marketing programs,” said Michael McLaren, Merkle B2B global CEO. “With proven leadership skills, solid business acumen, and insightful thought leadership presence, Heather will be key in pushing our company and its offerings forward amid an ever-changing digital landscape.”

Scott brings a wealth of client and agency experience, having worked for leading brands including Amazon, Microsoft, Intel, T-Mobile, HP Group Health, and Expedia. Prior to joining Merkle B2B, she played a prominent role in leading the Google B2B strategy at WPP and Essence, where oversaw a team of strategists and account-based marketing consultants focused on strategy, insights, trends, and integrated go-to-market (GTM) planning.  

Merkle B2B’s expanding Americas Strategy team will follow Scott’s lead in driving an integrated approach across the organization’s offerings spanning creative, media, and research. She will also be responsible for connecting the remainder of the company’s business marketing solutions and talent, within dentsu and Merkle/CXM, to deliver a full suite of B2B strategy solutions.

“It is an incredible honor to join the Merkle B2B family and contribute to its mission of becoming an indispensable growth partner to the world's leading B2B brands,” said Scott. Now, more than ever, we need to build and promote cultures of collaboration, accountability, and trust among employees, clients, and partners. I look forward to consciously stitching together people, process, technology, and data to create a new fabric of life that’s good for people, brands, and the world.”

Scott’s hiring comes on the heels of several company initiatives to amplify its integrated offerings. Last Year, Merkle B2B was named the #1 Fastest Growing US Agency by B2B Marketing and the #1 B2B Marcomms Agency in the US. Additionally, in 2021, Merkle B2B was named Large B2B Agency of the Year by the Association of National Advertisers and The Drum

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 16,000 employees, Merkle is headquartered in Columbia, Maryland, with locations in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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