Merkle (www.merkle.com), a leading technology enabled, data- driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announces that Matt Naeger, EVP of Digital Strategy at Merkle will be a speaker at the ANA Digital and Social Media Conference.  The event, being held July 13-15 at the St. Regis Monarch Beach in Dana Point, California, will focus on helping attendees navigate their brands through the ever-changing media landscape.

Naeger will open the conference with a breakfast session on Monday, July 14 at 7:30a.m. This morning session, “Digital Platforms are Conversation Starters,” will focus on how to speak with your customers in a more relevant, personalized manner that will enhance their journey with your brand by designing direct conversation streams over digital targeting platforms. In addition, the presentation will address the competencies necessary to execute addressable digital media programs at scale across display, search, social, and online video delivery platforms.

“The ANA Digital and Social Media Conference is a great venue for bringing digital marketers together to discuss the innovative strategies that are driving the evolving digital landscape,” said Naeger. “During the presentation, I am eager to demonstrate how effective personalization can be across a mixed media digital campaign.”

Naeger’s session reflects Merkle’s broader focus on Platform Marketing, which is a set of competencies necessary for marketers to leverage the opportunity created by addressability at scale across digital platforms and create sustainable competitive advantage.