Merkle is excited to be sponsoring and speaking at SMX Next.
The future of search is here, with more game-changing developments just around the corner. AI and machine learning have already become part of both paid and organic search performance. Commerce platforms are just as powerful as the traditional search engines for driving sales. And new ways to deliver content across search and social platforms are giving creative marketers more options for driving engagement.
SMX Next explores these next-generation strategies, equipping you with emerging tactical approaches and expert insights into how to plan… so the next big disruption doesn’t catch you off guard.
Interested in viewing our session? Complete the form for access.
How to Build a Holistic Search Strategy That Works
Far too often, SEM and SEO are managed in silos, leaving users with a disjointed search experience and causing brands to lose potential customers. SEO and SEM are complementary channels, which requires both teams to be unified in order to optimize the user experience and drive conversions. Join Merkle’s Hannah Johnson, SEO Associate Manager, and Allison Duvall, SEM Senior Manager, to learn foundational elements for creating effective holistic search strategy and how they translate to day-to-day account management.
After this session, you'll be able to:
- Educate key stakeholders about why the shift to holistic search is necessary.
- Evaluate your program from search query to conversion to identify areas of opportunity and growth.
- Understand how those elements translate to day-to-day account management.
- Create the plan for how your teams will work together moving forward.
Complete the form to view our session on-demand